A further refinement of this concept is exemplified by
PostRank which describes itself as 'a scoring system ... to rank any kind of online content, such as RSS feed items, blog posts, articles, or news stories. PostRank is based on social engagement, which refers to how interesting or relevant people have found an item or category to be. ... PostRank measures engagement by analyzing the types and frequency of an audience's interaction with online content. An item's PostRank score represents how interesting and relevant people have found it to be. The more interesting or relevant an item is, the more work they will do to share or respond to that item so interactions that require more effort are weighted higher.' (from
http://www.postrank.com/postrank#what where you can read more about how PostRank works)
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