8. Set up custom RSS feeds for key bloggers

via 8 Tips for Blogger Outreach

8. Set up custom RSS feeds for key bloggers

This is really at the end of the outreach process, but I often find that I’m contacting bloggers that operate in a niche within my niche. For example, a food blogger might build a relationship with a cupcake blog. If they like to consume content using RSS, it would be much better to give them a feed of posts which are strictly relevant to cupcakes.

Fortunately this is super-easy in Wordpress. Find the relevant tag page or category page such as:
http://www.robsfoodblog.com/tags/cupcakes/
and add /feed/ to the end of the URL:
http://www.robsfoodblog.com/tags/cupcakes/feed/
Score! Obviously this won’t work exactly on every wordpress install as it depends how you’ve got your permalinks set up, but it should be possible if you have a play around.

That’s all for now! Hopefully this post gives you some ideas that might freshen up your outreach strategies. If you’ve got any further ideas or questions, I’d love to hear them in the comments.